4 top Winter Marketing Strategies for Your Carwash

While you may not think that a carwash business and social media marketing is a natural fit, you may be surprised at just how effective this form of online promotion can be.

Not sure which social media platforms you should be using? For best results, opt for social media channels that are highly visual such as Instagram, Facebook and YouTube as these will allow you to showcase your products and services in the best possible light.  You can also talk to your existing customers and see which platforms they use.

Think pictures of sparkling clean cars or videos of your employees carrying out their daily duties.

You may have heard the expression “content is king” being bandied around, and there is a very good reason for this. Content marketing is one of the most cost-effective ways to promote any business, helping to increase trust in your brand, showcase new products or services and engage with your target audience.

If you have not created content before, there are so many different types to choose from including blogs, how-to-guides, videos, e-books and so much more.

Search engine optimisation, often simply referred to as SEO, is the process of using keywords to rise in the ranks of Google and other popular search engines.

Although this marketing technique can be hard to get your head around at first, it is another highly cost-effective strategy which can deliver great results over time.

As a car washing company, local SEO should become your new best friend as this will enable you to attract more local customers to your business. If you don’t have one already, start with a Google My Business listing and go from there.

Email marketing delivers the highest return on investment (ROI) out of all the available digital marketing techniques. Enabling you to make the most out of your existing customers and attract new ones, there are so many ways that you can use emails to your advantage.

You can choose to create a customer loyalty program to encourage repeat business, send out regular promotions and information about on-site events, and you can even target customers at specific times such as after rains have made the roads muddy.

Also, email marketing can be used to seek out customer feedback which can be instrumental in improving your business and increasing your customer base.

So, there you have it – 4 winter marketing strategies for your car wash that promise to attract new and existing customers alike. Plus, you don’t even have to decimate your advertising budget to use them!